Understanding the Key Differences between Google Analytics and Google Analytics 4
Google Analytics has long been the go-to web analytics tool for businesses and website owners, providing valuable insights into user behavior and website performance. However, with the introduction of Google Analytics 4 (GA4), significant changes have been made to enhance the analytics experience. This article aims to explore the key differences between Google Analytics and Google Analytics 4, highlighting the advancements and new features that GA4 brings to the table. Data Model: Shifting from Property-Centric to Event-Centric Explanation of the property-centric data model in Google Analytics. Introduction of the event-centric data model in Google Analytics 4. How the event-centric model allows for better cross-platform tracking and analysis. 2. Event Tracking: Moving beyond Pageviews and Screen Views Overview of the primary focus on pageviews and screen views in Google Analytics. Emphasis on event tracking in Google Analytics 4. Custom event tracking capabilities in GA4 and its ...