Best Marketing Analytics Tools for Agencies

 Analytics are a vital part of running a marketing agency and demonstrating your value. And for effective client communication, presenting your data using the most recent marketing analytics tools is crucial.

Google Analytics

Google Analytics is the go-to service for all the data that digital marketers need about a website or app because it is the mother of all analytics tools. There are a seemingly endless number of statistics, such as traffic, session length, pages per session, demographic data, information about a particular page, bounce rate, and more. Additionally, Google Analytics provides a real-time option that enables marketers to see what is happening right now on a specific website.

Search Console

Server errors, site load issues, and security problems like malware and hacking are all easily monitored and, in some cases, fixed using Search Console. Additionally, you can use it to make sure that any site maintenance or modification you make has minimal impact on search performance.

Ahrefs

Ahrefs is a well-liked option for marketers and provides a complete line of both paid and free SEO tools.

For paid features, use the Dashboard (also known as their overall overview), Site Explorer (used to research competitors’ backlinks and keyword rankings), Keywords Explorer (used to generate keyword ideas), Site Audit (used to automatically scan your sites), Rank Track (used to track your ranking advancement), and Content Explorer to view your data (to find content ideas).

Webmaster Tools, Backlink/Broken Link/Website Authority Checkers, Keyword Generator, Youtube/Amazon/Bing Keyword Tools, SERP Checker, SEO Toolbar, WP Plugin, and Keyword Rank/Keyword Difficulty/Website Checkers are just a few of the notable free Ahrefs SEO Tools.

Facebook Business Manager

Facebook Business Manager makes it simple to manage your various assets, like pages and ad accounts, run and track Instagram and Facebook ads, and collaborate with clients or other partners to programme social media assets. Because you probably work with multiple clients and need to keep everything organised in one location, this tool is essential. This problem is resolved by Business Manager, which streamlines your ad work by providing you with a convenient, consolidated way to receive notifications and switch between various clients.

Are you looking for best digital marketing agency in kochi, kerala? I suggest CRAB NETWORK for grow your business. CRAB Network in the first place is a tech-enabled digital marketing agency in Kerala that creates custom strategies for clients based on their goals and needs.

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